Its good to be the King

Are you an expert in your industry? This is a question that comes up all of the time. Believe me even when you prove yourself as a leader people will always question your credentials. This is why its important that you know your stuff. I have been in the home based business arena for 20 years and full time in Coastal Vacations for the last 2 1/2 years. As a leader in the Coastal Synergy Group I did trainings for the entire group and hosted live calls once a week. My training on live events and testimonials has been rated one of the best to date. Anyone that has heard it has used the tips and strategies to close many a deal. I get emails and phones calls all week long from members of Coastal thanking me. But you know what, when you are away from the membership and in front of a client none of that matters. You must prove your expertise to that client. Remember that client has no idea you have a massive team or that you gave a great tip or testimony on the last Q+A Call. So you only have a few minutes to gain their respect. This is why it is so important to be prepared to talk about your product. Now you probably are thinking to yourself im brand new and this product is extensive how can I possible know everything. Well you arent expected to, but you must have some sort of answer to always give. I train my teammates in this manner.1- They tell the client this is a lifetime wholesale travel package that will give them discounts for the rest of their life by using it. 2- They explain the package is primarily broken into two parts. The discount cards which allow you to travel right now at sometimes 80% off of regular rates. The second part is our even deeper discounts. You have to plan 60 - 90 days in advance but then you only pay any processing fees and room taxes.Ok this gives you some stable ground and the client is most of the time impressed, but then most will be thinking to themselves well that sounds good but prove it. Here is where you can make or break your deal. At this point I suggest telling a story. The facts tell but the stories sell. I bet many of you have heard that before and you should have because its true. The best sales people know how to tell a story. You see facts hit people on an intellectual level. Now for some of the population that works but most are led by emotions. People usually buy for two reasons. Either for pleasure or to alleviate a pain. Well vacations illicits a pleasure response. Most people will smile when they talk about vacations. Imagine if you can show them to go on that same vacations at a discount. They will love you. Paint as vivid a picture as you can. make it seem so real that the actually go there right now in their mind.I want all of you to understand my expertise is not in knowing all of the vacations inside and out. Thats what the websites are for, as well as the live calls and numbers of the vendors. Many of us get caught up in that we need to know everything right away and do nothing to truly market the product. Many directors do members a disservice by holding their hands in teaching them all of the knowledge they have on the product. Again the BOD does trainings about how to use the package and your time is better spent learning it there. We should focus more on teaching our teams priactical ways to sell this product as opposed to so much product training. This products sells itself. Cmon 5 cruises for $1295. Thats a no-brainer. That sold me the first time I looked at the package. Everything else was gravy. One of my mentors earns 7 figures a year in the industry and I bet that they have no idea of how most of the packages works. They do know enough of the testimonies to make 7 figures though and they know even better where to get the info. My wife is by far the more knowledgeable of our team when it comes to this travel package but I know enough to sell it and get the info our team and clients need ( just because you dont hear her doesnt mean she isnt around in fact she is my greatest asset ). You must get that same knowledge for yourself.Remember people will always question you and try to make you look like you arent the star you are. That is primarily to take the emphasis off of themselves and their inability to do the things they need to do. Remember the bully in the schoolyard. They had so many of their own mental problems and insecurities that they had to pick on others to get the heat off of themselves. They couldnt have stood up to the scrutiny their shortcomings would bring them. The way that you rise above that is to become knowledgeable about your industry and your product. It is a skill that once you acquire no one can take away no matter how much they try or how futile their attempts are. Your confidence in yourself will make you rise to the top. Remember that if you are on top and are a threat then you will have people coming for your title. I always beat them by being the best that I can be. I love being the champ or as the saying goes "It's good to be the king". Now im not bragging but rather saying you all should have the same confidence about yourselves so when you are attacked you can rise above it knowing that you can handle it. Remember you are the expert so show it.Gain the knowledge you need in this forum and do your best to utilize it. I hope that may post continue to be informative and give the members that are looking for it THE ADVANTAGE they need to succeed in this amazing business that we are all part of.


Adam Frederick
302 476 2753
Former CSG Board Leader + Master Trainer
Featured Member in the May 2006 HBC magazine
Coastal Level III Director