BECOME A STUDENT OF THE TRAVEL INDUSTRY AND LEARN YOUR PRODUCT

How many of us really know our product? How often do you get on the phone with an interested prospect and lose the sale as you cant answer a few questions? Now im not saying you have to know everything there is to know but you have to have a working knowledge of the travel industry.Lets map out a few simple facts about our travel package. The reason that we are able to receive all the amazing deals we do is because of our power as a group. The hotels, condo's and motels are never at full capacity. Thats means on "X" percent of their rooms they make no money. As business owners they are trying to maximize their profit so that is why they offer us a discount. We have become a sales and advertising force for them. They believe they have great lodging and count on the fact that when we come to stay we will love where we are and refer the place to other travelers. Word of mouth advertising is the best. Think of the last time you picked a dentist. You probably asked around for referrals. They are only doing the same thing. In addition they are even putting extra income in their bottom line even if it is at rock bottom prices. If I was selling "widgets" and none sold at $100 but I lowered the price to $50 it would be better than going home empty handed. Understanding this is important when explaining and showing a prospect why this program works. Its a simple principle that is key to your development as a business owner. Another place we have to begin our learning is about the trends of the travel industry. All travel is based on availability. If a convention is going on in a hotel and they are booking rooms because of the demand the hotel will probably raise the rates. Its simple supply and demand. Think of the gas prices. The nations that have the oil have the supply and we in other countries have a demand for it. That means we will pay higher prices for it. We must understand this simple truth.Let me give you an example. Many of you have heard my testimony about my trip to Williamsburg Va. Ive told it before but here are the details. We got a 4 bed room condo for $259 for the entire week. The condo usually retails for $3600. Now what ive never told you guys is that we first were going to get a 2 bedroom. My wife who is an expert traveler and a true student of this package kept looking at the availability to almost the last minute. Now understand we used our Access card so we can book the condo on the spot. Well as she waited she saw that a 4 bedroom was available for the same price. Why was it available you ask? Well the resort didnt have anyone to book that condo so they offered it at a discount at the last minute. They would rather give us the room at a discount and make some money than leave the room empty and make nothing. You see the fact my wife understood how travel works we got a place twice the size for the same price.How are you learning about travel? Are you studying your package? Are you asking the vendors questions? Are you using the product? We make more sales because of product knowledge than we do because of my marketing skills. Yes im a good marketer and salesman but this package sells itself. When you can show someone you are an expert you will make your business soar.Stay tuned for more learning on the travel industry in my post the rest of the week. I hope that something I say helps you market more packages and teaches you to enjoy the great travel we get even more.

Adam Frederick
http://www.ateamenterprises.biz
302 327 6263